MEASUREMENT

We capture media consumption using the Day After Recall method across:
Media – Linear TV, OTT, Print - Hardcopy & Digital, Radio, Social Media, Digital Media

The country: covering all town classes as well as villages across 36 States and Union Territories

In-home and outside

Devices – TV sets, smartphones, PC/Laptops

To help creative, sales and planning teams, all the above is available by demographics (age, gender, NCCS, affluence), geography and lifestyle variables
MEDIATRACKER is truly the new generation media tracking designed especially for the current cross media consumers that Indians today are.